Meet Our Team

suAzio Consulting is built from engaged, passionate, intellectually curious, internally driven people who work relentlessly to get at the core issues of every problem. Learn more about our partners and consultants below.

Christophe van der Linden

Founder and CEO

Christophe holds a Master’s degree from the University of Limburg, an MBA from Vlerick University, and has over twenty years of experience in market research and marketing consulting. His background includes a deep concentration in medical technology. Christophe’s competencies span a wide variety of topics within the life science industry. Within his field of expertise, Christophe can build on a solid base of countless market research and consulting projects. He founded suAzio in December 2000.

Marketing Strategy
Customer loyalty (NPS)

Hugo Verpeet

Partner and Senior Business Consultant

Hugo brings over thirty years of extensive international experience in the life sciences industry. Hugo has held key positions in general management, business development, and marketing. Hugo has worked in startups, early stage firms, and large company environments. His experience covers capital equipment, consumables, and disposables. He has worked in several European countries as well as in the united states.

Product Launch
Marketing Strategy

Jasper van de Sande

Business Consultant

Jasper holds a Master’s degree in Economic & Social Psychology. He has 15+ years of experience in international market and business intelligence projects in different pharmaceutical and medical device companies. Using his years of business consultancy experience, he is always looking for the best way to generate actionable insights.

Behavioral Economics
Consumer Behavior
New Business Development

Alec Pettifer

Senior Business Consultant

Alec joined suAzio in 2017 to leverage his 20+ years of consulting experience in support of pharmaceutical and life science decision makers. Alec was an early pioneer in online research with healthcare consumer panels, and has conducted large-scale global projects in customer satisfaction and loyalty. Alec is a tireless promoter of patient centricity and digital health. He holds a Bachelor’s degree in Sociology from Rowan University. Alec has lived and worked in Europe and Asia throughout his career and presently resides in the Philadelphia suburbs.

Patient Centricity
Digital Health
Strategic Planning

Fred Shelley

Project & Marketing Director

Fred is a strategic marketing analyst with nearly twenty years of global experience in multiple industries, including life sciences, pharmaceuticals, financial services, consumer goods, and insurance. Following his education in journalism at The College of New Jersey, Fred gained experience in advertising and visual arts, before launching into his career in marketing, both on the commercial and vendor side. His contributions to research include white papers for Fortune 1000 companies and research outcomes featured on U.S. news programs and print publications around the globe.

Market, Product & Service Assessments
Thought Leadership
Competitive Intelligence

Alessandra Bruzzo

Project & Field Director

Alessandra brings over ten years of global experience in market research and marketing consulting in the life science markets, with expertise in neurology, cardiology, lab diagnostics, and radiology. Following education in University of Venice and Sussex University, Alessandra has utilized her comprehensive Master’s education and experience across various studies ranging from in-depth qualitative studies with international KOL’s to large scale quantitative global studies. In her role of field manager, Alessandra applies her coaching, training, and management skills to plan and allocate resources, implement processes and solutions to maximize efficiency, and adapt processes to clients’ needs.

Market, Product & Service Assessments
Market Segmentation

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