Meet Our Team

suAzio Consulting is built from engaged, passionate, intellectually curious, internally driven people who work relentlessly to get at the core issues of every problem. Learn more about our partners and consultants below.

Christophe van der Linden

Founder and CEO

Christophe holds a Master’s degree from the University of Limburg, an MBA from Vlerick University, and has over twenty years of experience in market research and marketing consulting. His background includes a deep concentration in medical technology. Christophe’s competencies span a wide variety of topics within the life science industry. Within his field of expertise, Christophe can build on a solid base of countless market research and consulting projects. He founded suAzio in December 2000.

Marketing Strategy
Customer loyalty (NPS)

Lieve Heylen

Co-founder and Senior Business Consultant

Lieve holds a master’s degree from the University of Leuven, and post-graduate studies in communications from Louvain-la-Neuve. She has over twenty years of experience in market research and marketing consulting in life science markets. Lieve has a wealth of expertise in data-collection models and analysis. Lieve is fluent in Dutch, English, French, German, and Italian.

Market Segmentation
New Product Introduction

Hugo Verpeet

Partner and Senior Business Consultant

Hugo brings over thirty years of extensive international experience in the life sciences industry. Hugo has held key positions in general management, business development, and marketing. Hugo has worked in startups, early stage firms, and large company environments. His experience covers capital equipment, consumables, and disposables. He has worked in several European countries as well as in the united states.

Product Launch
Marketing Strategy

Alec Pettifer

Senior Business Consultant

Alec joined suAzio in 2017 to leverage his 20+ years of consulting experience in support of pharmaceutical and life science decision makers. Alec was an early pioneer in online research with healthcare consumer panels, and has conducted large-scale global projects in customer satisfaction and loyalty. Alec is a tireless promoter of patient centricity and digital health. He holds a Bachelor’s degree in Sociology from Rowan University. Alec has lived and worked in Europe and Asia throughout his career and presently resides in the Philadelphia suburbs.

Patient Centricity
Digital Health
Strategic Planning

Alan Hutton

Qualitative Patient Research

Alan brings over 10 years’ experience with in the Pharmaceutical and Biotech sector. With an extensive career spanning all four phases of drug development, Alan has worked for global leading CRO’s and specialist niche service providers in both clinical and commercial roles

Patient Reported Outcomes
Patient Centricity
Patient Insights

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