Our client, a manufacturer of all kinds of resuscitation equipment, wanted to know more about the market awareness of the consumers of their publicly used AEDs (‘automated external defibrillator’: a medical device designed to analyze the heart rhythm and deliver an electric shock to victims of ventricular fibrillation to restore the heart rhythm to normal), meaning the devices that are required by law to install at certain locations such as schools, offices, government buildings, and so on.
This case proved to be quite interesting to SUAZIO because normally we focus on the medical side of the story – and in this research that was not the case. The usage of the data we wanted to explore wasn’t clinical, but practical: what’s the device age, how are the batteries doing, do we need to change the consumables, etc.