A Close Look at Measuring Performance

Throughout various studies, one of the many questions lingering in the minds of various clients is “How are we doing?”

Looking at the example below, it may appear that the competitor has the upper hand, as they have higher scores in five of the eight attributes listed. One of these attributes, price, is typically the area of highest importance to customers, so immediately this data could sow some seeds of doubt – how do we make progress in areas where we are weaker without it impacting the overall price, which is already viewed as less advantageous than our competitor? What do we address? Where do we begin?

It is important to know how impactful each of these attributes are. By simply asking your customers to rate the IMPORTANCE of each attribute on the same scale, the picture becomes clearer.

In the above chart, the most important attributes will appear toward the top of the chart, and higher scores in satisfaction will appear toward the right. If you are performing well in an area that is of highest importance to your customers, the icons will appear in the upper right hand quadrant.

From this chart, we can identify that the company is performing better than their competitor in three of the four most important areas to customers. So, whereas before there was a lot of doubt about how far behind the competitor they may be, the client is now empowered with good news and potential key areas to focus future efforts (i.e. wireless connectivity).

Share This Post

More To Explore

Customer Insights

Price Increase Monitor – Cardiovascular devices

SUAZIO consulting is an expert in market research for medical device markets. Due to inflation and increase of cost of goods, we witnessed several pricing dynamics across markets and therapeutic areas. One of the dynamics is the current price increases by medical device manufacturers to cope with current inflation and the rise of cost of

Customer Insights

Testimonial – Meet Christophe, our CEO

Christophe is the CEO and founder of SUAZIO. Over the past decades he has helped numerous global healthcare companies with their marketing challenges. SUAZIO’s approach to finding insights within data has led the company into a successful growth path in various global markets, resulting in a milestone of 1500 projects completed! In this testimonial you

Work with us?

drop us a line and keep in touch