The ‘SUAZIO way’ is centered around five services. Each of these domains is a manifestation of the expertise and knowledge SUAZIO has to offer considering the marketing of the client’s product – regardless of whether we’re talking about IVD or Medtech.


Customer Insights

We kick off with a customer framework, which is essential for understanding the client as well as the end-user: short lines to and from your customers make your company sharper on reacting to market changes and will give you a competitive edge.

SUAZIO developed a start to end insight methodology to help you understand your customer journey and satisfaction levels considering the products and services that are offered. 

These insights will help you take business decisions, in order to better serve your customers and drive market share. 

Product Value Drivers

Next in line: the product value drivers. Launching a new product is an exciting and delicate road. It includes shaping your product towards customer needs, understanding the correct value proposition and delivering it with flawless execution.

SUAZIO consulting is offering customized research methodologies to help you optimize your launch.
 Our methodologies successfully support product launches and post-launch tracking in medical devices, pharmaceuticals, diagnostics and health IT.

Doctor checking blood sugar level with glucometer. Treatment of diabetes concept.

Patient Journey

The third step focuses on understanding the patients’ journey, where we’ll conduct a thorough research considering the patients’ journey

As healthcare providers increasingly adopt the approach of personalized medicine or treatment plans, there is a far greater focus on the experiences of the patient and their journey through the condition. That’s why it’s important to provide a holistic treatment experience beyond just diagnosis and medicines. 

SUAZIO has extensive experience considering the exploration of patients’ journeys, through observational research with diary studies, for example.

Implementing the strength of digital healthcare

The fourth step focuses on the power of technology in healthcare. SUAZIO specializes in medical technology and is well equipped to implement the strength of digital healthcare in the product. We do this through concept testing research, prototype development and co-creative approaches to engage stakeholders.

Consumers, healthcare providers and medical suppliers are all embracing the power of technology to help improve overall health outcomes, such as providing applications and devices that can track compliance, or give you the ability to connect with virtual doctors at the touch of a button


Economic Value Proposition

And last but not least: any client obviously wants to know which economic value his/her product will bring to the market. We are experts in economic value proposition and pricing research and provide support considering building arguments to gain market access. 

Negotiations with non-clinical stakeholders are essential to ensure business success. Therefore you must understand the economic value proposition and the arguments to use to gain market access. SUAZIO can support you in understanding the non-clinical stakeholder and payer audience