We kick off with a customer framework, which is essential for understanding the client as well as the end-user: short lines to and from your customers make your company sharper on reacting to market changes and will give you a competitive edge.
SUAZIO developed a start to end insight methodology to help you understand your customer journey and satisfaction levels considering the products and services that are offered.
These insights will help you take business decisions, in order to better serve your customers and drive market share.
Product Value Drivers
Next in line: the product value drivers. Launching a new product is an exciting and delicate road. It includes shaping your product towards customer needs, understanding the correct value proposition and delivering it with flawless execution.
SUAZIO consulting is offering customized research methodologies to help you optimize your launch. Our methodologies successfully support product launches and post-launch tracking in medical devices, pharmaceuticals, diagnostics and health IT.
The third step focuses on understanding the patients’ journey, where we’ll conduct a thorough research considering the patients’ journey.
As healthcare providers increasingly adopt the approach of personalized medicine or treatment plans, there is a far greater focus on the experiences of the patient and their journey through the condition. That’s why it’s important to provide a holistic treatment experience beyond just diagnosis and medicines.
SUAZIO has extensive experience considering the exploration of patients’ journeys, through observational research with diary studies, for example.
Implementing the strength of digital healthcare
The fourth step focuses on the power of technology in healthcare. SUAZIO specializes in medical technology and is well equipped to implement the strength of digital healthcare in the product. We do this through concept testing research, prototype development and co-creative approaches to engage stakeholders.
Consumers, healthcare providers and medical suppliers are all embracing the power of technology to help improve overall health outcomes, such as providing applications and devices that can track compliance, or give you the ability to connect with virtual doctors at the touch of a button.
Ethnographic observational outcome research in the field of medical devices is a qualitative research approach that involves studying the real-world use of medical devices within their natural contexts to understand how they impact patient outcomes and healthcare practices. This method goes beyond traditional laboratory studies and clinical trials by focusing on the human factors, social interactions, and environmental influences that can affect the performance and effectiveness of medical devices.
PMCF – High Quality Surveys
Post-Market Clinical Follow-up (PMCF) is a crucial component of medical device regulation, ensuring that medical devices continue to perform safely and effectively once they are on the market. High-quality PMCF surveys are essential for gathering data and insights that help manufacturers, regulatory bodies, and healthcare providers monitor the real-world performance of medical devices.
User Experience (UX)
User Experience (UX) research plays a critical role in the research and development (R&D) process and regulatory approval of medical devices. Medical devices, such as pacemakers, insulin pumps, and diagnostic equipment, are integral to modern healthcare. To ensure their safety, effectiveness, and user-friendliness, thorough UX research is essential.