But before you can start out with digital communication, you’ll need to know what the end users are in need for, what they are looking for and what they are currently missing. By conducting market research, we are able to gain insights into all those points.
- We map the information flow;
- We learn about the stakeholders involved;
- We learn about the stakeholders’ goals and how they would like to utilize them;
- We learn how and when they would like to receive information.
Additionally, a concept testing stage could be added, where we learn to understand how this new offering might fit the needs and where the improvement areas lie.