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Strategic Impact In
Life Science Markets

strategic impact in life science markets

Hi. We are SUAZIO. And we believe in the power of asking the right questions.

SUAZIO is a research and consultancy agency that provides far-reaching customer insights considering the marketing of new products in IVD and Medtech markets. We know that the success of a product isn’t exclusively built on the problem it solves. 

It does, however, focus on how customers react to it: before, during as well as after the purchase. That is why we collect and analyse customer data: to provide our clients with our insights and conclusions – and share with them our recommendations for an optimal product configuration.

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We provide much needed customer insights considering IVD and Medtech

Straightforward, no-nonsense and hands-on market research and follow-up consultancy on a global scale: that’s what SUAZIO strives for every single day. 

We believe in the value of innovation within the IVD en Medtech markets – and are convinced that qualitative and objective customer insights are essential for successful product launches as well as post-launch tracking. 

The ‘SUAZIO way’ is centered around five services. 

Customer Insights
We kick off with a customer framework, which is essential for understanding the client as well as the end-user: short lines to and from your customers make your company sharper on reacting to market changes and will give you a competitive edge.
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Product Value Drivers
Next in line: the product value drivers. Launching a new product is an exciting and delicate road. It includes shaping your product towards customer needs, understanding the correct value proposition and delivering it with flawless execution.
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Patient Journey
The third step focuses on understanding the patients’ journey, where we’ll conduct a thorough research considering the patients’ journey.
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Implementing the strength of digital healthcare
The fourth step focuses on the power of technology in healthcare. SUAZIO specializes in medical technology and is well equipped to implement the strength of digital healthcare in the product. We do this through concept testing research, prototype development and co-creative approaches to engage stakeholders.
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Economic Value Proposition
And last but not least: any client obviously wants to know which economic value his/her product will bring to the market. We are experts in economic value proposition and pricing research and provide support considering building arguments to gain market access.
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Expertise and knowledge in our day to day workings

Creating a pricing strategy for a product upgrade of a ICD platform

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Requiring insights into Parkinson’s disease patient experience and journey

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Testing the potential success of a stroke alarm communication app

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Understanding the value drivers for microwave ablation procedures

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Working towards a better understanding of the needs and challenges of cardiologists

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Want to know more about the sectors we service – and whether your organisation fits the bill? 

Contact us and we’ll provide you with answers to every question you have.

Yes, I want to know more!

STRATEGIC IMPACT IN LIFE SCIENCE MARKETS​

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