Hi. We are SUAZIO. And we believe in the power of asking the right questions.

SUAZIO is a research and consultancy agency that provides far-reaching customer insights considering the marketing of new products in IVD and Medtech markets. We know that the success of a product isn’t exclusively built on the problem it solves.

It does, however, focus on how customers react to it: before, during as well as after the purchase. That is why we collect and analyse customer data: to provide our clients with our insights and conclusions – and share with them our recommendations for an optimal product configuration.

We provide much needed customer insights considering IVD and Medtech

Straightforward, no-nonsense and hands-on market research and follow-up consultancy on a global scale: that’s what SUAZIO strives for every single day.

We believe in the value of innovation within the IVD en Medtech markets – and are convinced that qualitative and objective customer insights are essential for successful product launches as well as post-launch tracking.

The ‘SUAZIO way’ is centered around five services.

Customer Insights

We kick off with a customer framework, which is essential for understanding the client as well as the end-user: short lines to and from your customers make your company sharper on reacting to market changes and will give you a competitive edge.

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Product Value Drivers

Next in line: the product value drivers. Launching a new product is an exciting and delicate road. It includes shaping your product towards customer needs, understanding the correct value proposition and delivering it with flawless execution.

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Patient Journey

The third step focuses on understanding the patients’ journey, where we’ll conduct a thorough research considering the patients’ journey.

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Implementing the strength of digital healthcare

The fourth step focuses on the power of technology in healthcare. SUAZIO specializes in medical technology and is well equipped to implement the strength of digital healthcare in the product. We do this through concept testing research, prototype development and co-creative approaches to engage stakeholders.

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Economic Value Proposition

And last but not least: any client obviously wants to know which economic value his/her product will bring to the market. We are experts in economic value proposition and pricing research and provide support considering building arguments to gain market access.

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SUAZIO celebrates its 20th birthday: growing a business in healthcare to a global scale

This year, we’re taking the time to celebrate our growth, wins and successes – and we want you to celebrate with us. After all, we couldn’t have gotten where we are now without you. So thank you for believing in and sticking with us!

Expertise and knowledge in our day to day workings

Product Value Drivers

Hi. We are SUAZIO. And we believe in the power of asking the right questions.

We provide much needed customer insights considering IVD and Medtech

The ‘SUAZIO way’ is centered around five services.

SUAZIO celebrates its 20th birthday: growing a business in healthcare to a global scale

Expertise and knowledge in our day to day workings

Using the conjoint methodology to find the most important attributes for a blood and plasma screening unit

Finding an innovative pricing strategy for advanced application(s) of a new mammography system

Defining the optimal business model for a new dashboard for anaesthesia equipment and technology

Gaining insight into the optimal messaging of a new pacemaker communication campaign

Comparing two mobile applications that are used to help insomnia patients

Teaming up with the European Parkinson’s Disease Association to assess patients’ habits and the potential burdens in recharging their DBS devices

Want to know more about the sectors we service – and whether your organisation fits the bill?

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