Our approach
Our research was based on qualitative in-depth phone interviews in phase one – and quantitative web-based (MaxDiff) interviews in phase two. Both phases focused on interventional radiologists all over France, Germany, the UK and the USA.
During these interviews, we showed the product concept by means of pictures and text and created insights around the key questions:
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Which technologies and treatments are being used today? Are you satisfied with them?
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What are the (dis)advantages of the current treatments?
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Do you think our new product will help solve the disadvantages?
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Will this product be an improvement?