Our approach
In order to get the results we were looking for, we did 40 qualitative, in-depth telephone interviews in the US. We talked to purchase managers, heads of departments and radiologists in order to get the information we needed.
To get the required insights into different pricing models to enter the market, we first needed to know a bit more about the current practices and the current purchase journey. After that, we talked about the challenges and advantages of a subscription model as opposed to a capital purchase.