When we studied the statements looking into the future, we discovered that most of the target group agreed with the statement that peripheral procedures will continue to grow over the next years due to underlying trends.
This means that change is inextricably part of the industry where our client takes part of, so they have a great potential to grow even more as one of the greatest vendors of innovative medical solutions.
The main outcome of this case, is that we recommended our client some purposeful changes in client strategy that will fill the unmet needs of the existing OBL’s (5+ years) including tactics that can be deployed to grow share while maintaining margin.