We presented our client’s concept in the survey, accompanied by a short introduction and asked for feedback on that. Following that, we asked about their awareness of the product and procedures – and whether they had heard of it before.
Nextly, we asked them about the dental procedures they already used in the past two years – and the ones they considered using in the next two years. Great news for our client, because their procedure made that list with a solid second place.
We continued by asking them more questions about the general awareness, the (increase of) usage of the procedure and their satisfaction rate. We also wanted to know their motivations to use our client’s procedure, both of users and non-users. We asked them what arguments they would need to consider using it and what could encourage them to purchase it.
Following this, we talked about their willingness to pay – and whether they would prefer a monthly payment or pay the entire thing at once.
And, last but not least, we introduced them to some statements and slogans of our client and asked them to give their honest opinion about it – in order to come up with the perfect slogan.