Different insight methodologies to learn about the customer’s willingness to pay
When you want to turn your value proposition into a pricing strategy, it’s important to gain insight in your customer’s willingness to pay for your product. With the use of our methodologies, we can map out when and why the customer would (not) consider purchasing the product.
Next to this, you need to keep the important role of the different stakeholders in mind – such as purchasers, CFO’s, heads of departments, administrators, etc. They are also involved in the purchase decision, both clinical and non-clinical. Therefore, they are not to be forgotten during the research process.
During our research, we make sure both factors are taken into consideration. We support you in understanding the purchase journey as well as the influence levels of the different stakeholders. By combining both insights, you’ll understand the value drivers and price sensitivity in all groups – making for a correct pricing strategy that’ll help you gain market access.