We believe in patient empowerment in order to gather the needed insights
WHO defines empowerment as ‘a process through which people gain greater control over decisions and actions affecting their health and should be seen as both an individual and a community process’.
We understand the power behind this – and therefore use our methodologies to understand the patient journey. It’s important, herein, to keep in mind that there is no such thing as ‘a patient’. All patients are different, completely unique and tell individual stories.
Knowing this, it shouldn’t come as a surprise that every patient is looking for different information and support at different points in their patient journey – which translates in a need for different communication.