Understanding the patients’ journey
Each patient has a unique story
The approach of personalized medicine or treatment plans is an increasingly adopted approach amongst healthcare providers. Along with it came a greater focus on the experiences of the patient, understanding the patient’s research journey and always keeping in mind that they are the end user.
Therefore, we only can gather the correct insights in key patient treatment decision points, by understanding that the patient is very influential in the decision making process.
We believe in patient empowerment in order to gather the needed insights
WHO defines empowerment as ‘a process through which people gain greater control over decisions and actions affecting their health and should be seen as both an individual and a community process’.
We understand the power behind this – and therefore use our methodologies to understand the patient journey. It’s important, herein, to keep in mind that there is no such thing as ‘a patient’. All patients are different, completely unique and tell individual stories.
Knowing this, it shouldn’t come as a surprise that every patient is looking for different information and support at different points in their patient journey – which translates in a need for different communication.
During our research, we try to gain patient-insights, such as:
- The patient pathway;
- Decision points;
- Awareness levels of treatments;
- Key challenges;
- Key goals;
- Unmet needs.
Want to know more about the patients' journey?
Make sure to let us know. We’d love to tell you everything about our thorough research considering the patients’ journey – in order for you to really align with them. Talk to you soon?
