When you want to launch your product, you need to be aware it has to answer to your customer’s needs. Products in medtech or IVD generally have a lot of features. But different segments of customers might prefer different features.
In order to market your product flawlessly, it is important to understand the customer’s needs on a product level. Only then you’ll know who needs basic device configurations – and who acquires a high-end product with all features possible, for example.