Insights
Our specialization in the sector translates in multi-country studies, covering global life science markets from the USA, Europe, Asia, LATAM and even Africa.
The last 20 years we built up our expertise in IVD and Medtech markets. Here we share some key insights, papers and methodology best practices.
The Paradox of Patient Centricity
Patient centricity calls for “putting the patient at the center of everything we do.” Many providers within the healthcare industries (pharma, biotechnology, medical technology, etc.)