Trend Watch: Hospital Networks in the US

Over recent years, the DNA of a hospital system within the United States has changed. In the past, there were more standalone hospitals, and today, more and more networks of hospitals have become the norm.

While this has been an important finding, the effects of this new dynamic are still being understood – and still changing. For example, the purchase decision process has evolved to include different decision makers and influencers. A radiologist may have had a significant role in the purchase decision of an x-ray machine in a standalone hospital, but their role may be reduced to influencer (or no involvement at all) when that decision is being made for multiple facilities.

The purchase decision is a critical one, and while users of various equipment and medicine have seen their level of influence in some cases diminish, it is also important for equipment and medicine providers to better understand how that purchase decision could be negatively impacted as a result of users not having more of a say. Ease of use, for example, is a critical component. As providers, not only does the conversation shift in order to address these new decision makers, but that conversation may need to educate the decision makers on the factors identified as most important by the users. Doing research in this regard also gives you a talking point when pitching your solution versus a competitor.

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

More To Explore

Customer Insights

The impact of COVID-19 on the diagnostics field: Laboratory Test Volumes, Challenges and Potential Services to Improve Workflow

Introduction Laboratory testing has a central position in providing insight and direction on the evolution of the COVID-19 pandemic. Laboratories are requested to increase testing volumes and cope with changes in demand and workflows. This may lead to changes in laboratory needs and engagement models.  Therefore, SUAZIO Consulting took a closer look and interviewed a

Customer Insights

Impact of COVID-19 on Surgical Procedure Volumes: An Outlook for 2020

Introduction Major medical device manufacturers indicated their procedure volumes decreased by -80% during Q1 of 2020. In their Q1 earnings reports, they highlighted the cancellation or rescheduling of mainly elective procedures. These manufacturers commented on the potential short-term uptake of procedures and a restoration to normal volumes in Q3/Q4. However, all forecasts were uncertain, and

Work with us?

drop us a line and keep in touch