The question
Our client was investigating digital solutions that would support insomnia patients utilising Cognitive Behavioural Therapy for Insomnia (CBTi). CBTi is a safe, clinically validated solution that addresses the underlying cause of insomnia, not the symptoms. There are no typical side effects and patients do not need a prescription.
During their research, they identified two already-existing, mobile solutions that they would like to test with insomnia sufferers in the U.S. Application one focused solely on the goal of improving one’s sleep, application two came with a wider scope in offerings, but less targeted to sleep. SUAZIO was asked to compare both applications, by means of a qualitative analysis.