The end goal
Our client is convinced of the benefits that come with the use of freeze dried plasma: it’s not only much faster in use (think: 2 to 3 minutes instead of 40 to 80 to be ready), but it’s also considerably easier to store and preserve. However, because the product hasn’t gone to market yet, there are still some questions and uncertainties going around.
That’s why our client developed eight claims – and asked a group of leading physicians to give their feedback on them. Once this group of physicians would come to a consensus of eligible claims, they could go on and continue the development of their product – and safely use them in their communication when going to market.