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Tender analytics: meta analysis on win/loss studies in medical capital equipment

Introduction Medical Devices (and in particular Medical Capital Equipment) are important tender businesses. Winning or losing a tender can dramatically affect your year end results. However, organizations struggle to capture and combine all the relevant information to drive tender strategy. This leads to sub-optimal strategy and implementation (i.e. only focus on pricing) and repeated tender […]

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A New Model for Patient Engagement

suAzio consultant Alec Pettifer analyzed responses to a 2017 survey, wherein more than 1,200 Cystic Fibrosis patients and caregivers provided valuable insights, including their attitudes towards a new technology-based model of patient engagement with researchers and the pharmaceutical industry. Key survey results, which include insights regarding privacy, current record keeping, and many other critical topics, demonstrate

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Product value drivers

The Paradox of Patient Centricity

Patient centricity calls for “putting the patient at the center of everything we do.” Many providers within the healthcare industries (pharma, biotechnology, medical technology, etc.) are committed to patient centricity with high hopes. This means getting to know patients, understanding their unique journeys, and fostering meaningful inclusion at every step. The industry is making the

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